Milan, the design capital of Italy, was transformed into a blank canvas with creativity and innovation breathing new life into Salone del Mobile 2024. The vibrant event brought together over 400,000 design devotees from around the world, eager to discover the latest trends and developments in the sector.
SapienStone, Iris Ceramica Group’s flagship brand emerged as the center of attention at this sensational event, taking part in both Salone del Mobile and Fuorisalone. Showcasing talent and creativity, the Italian brand combined international architecture with the presentation of innovative products, captivating visitors with avant-garde, superb quality designs.
Renowned companies such as Sovet, Altacorte, Stosa, Doimocucine, Scavolini and Arbi joined forces with the brand to create eye-catching spaces that seamlessly combined functionality and aesthetics, elevating the home experience to the next level.
The highlight of the entire range of porcelain stoneware designs at the trade fair was the latest Balance collection together with innovative 4D technology. Balance catches the eye with its extensive color palette and delicate texture, which reinterprets the simplicity of concrete. This collection allows designers creative autonomy, developing spaces that reflect their individual style.
In addition, integrated 4D technology on selected designs from the brand generated considerable interest, and continues to represent a significant milestone in the ceramics industry. While improving sustainability, it takes a superlative experience to the next level. The veining running through the ceramic’s entire thickness embraces a new dimension where technology and sustainability strike the perfect balance.
Fuorisalone, meanwhile, provided the ideal setting for SapienStone to realize its full potential. The Italian brand organized an unprecedented gastronomic event at the Group’s iconic Gallery in Milan, where guests enjoyed a fusion of flavors and aromas cooked on the latest concealed 4D countertop. A sensory experience perfectly conveying the Group’s theme in the «Poesis Materiae» installation, where the fusion of ceramic’s versatility and strength in the kitchen alongside a functional yet beautiful appearance created a unique, unforgettable experience.
Participating at Salone del Mobile and Fuorisalone 2024 confirmed SapienStone as a market leader in the world of ceramics. One which continues to inspire designers, architects and design devotees, redefining its potential limits and elevating ceramics to a new level of excellence.
Milan Design Week was a resounding success, one where ceramic surfaces played a major role. This once again demonstrates the brand's commitment to innovation, creativity and quality, offering products that are not only aesthetically pleasing and functional but also help create a more sustainable, harmonious world.
