The Mercedes-Benz Fashion Week Madrid (MBFWM), to be held from September 17 to 21 at IFEMA Madrid, celebrates its 40th anniversary by intertwining fashion and interior design. For this edition, in collaboration with Casa Decor, designer Raúl Martins – Casa Decor Extraordinary Award 2025 – has transformed the Kissing Room, into a space where architecture and creativity engage in dialogue through the language of material.
In this exclusive setting, Sapienstone together with Cupa Stone become official partners with some of their most iconic and innovative collections, capable of turning matter into a narrative of style, technology, and design vision. Martins’ project was conceived as an immersive experience, in which surfaces take on a leading role and are transformed into aesthetic codes that interpret with sophistication the spirit of contemporary fashion.
Cupa Stone, experts in natural stone with their Terra® brand and exclusive distributors of Sapienstone’s Haute Couture ceramics, will clad the surfaces of the space with the same mastery and exclusivity with which designer garments are crafted.
The collections selected by Sapienstone – Calacatta Macchia Vecchia, Arabescato, and Fior di Viola – are presented with Iris Ceramica Group’s revolutionary 4D technology. The veining runs through the entire thickness of the slab, offering a three-dimensional effect that conveys the same intensity and richness as the finest marbles, with the lightness and strength typical of porcelain stoneware. This innovation brings the natural beauty of stone into the present, transforming it into a material ideally suited to the demands of contemporary design.
By merging the excellence of natural stone and high-end porcelain stoneware with the artistic vision of Raúl Martins, Casa Decor Extraordinary Award 2025, and the furniture by Sklum, the selected brands elevate materiality, creating future trends and strengthening the bond between architecture, design, and fashion.
