Iris Ceramica Group captivated the audience at Casa Decor's auditorium with its latest ceramic innovations and technology. The event, which started at 4:00 pm, brought together industry professionals, media, and design enthusiasts, all eager to discover the group's new proposals.
The motto "Essence: Distilling New Horizons. A journey to the essence of Iris Ceramica Group" guided attendees through who the group is, what they offer now, and where they are headed. Each part of the presentation delved into the heart of Iris Ceramica Group while exploring the company's essence, its current service, and the horizons set for the future.
Ramón Carneros, commercial director of Matimex, the group's company in Spain, opened the exhibition with an energetic declaration of Iris Ceramica Group's values. He highlighted the group's firm commitment to innovation through the Attract system and 4D technology, unique to the SapienStone countertops and kitchen furniture brand. Carneros emphasized the group's responsibility to sustainability with initiatives such as the green hydrogen factory or the Active Surfaces photocatalytic product, and underscored the relentless pursuit of excellence in design, thus capturing the essence of the event. Next, Elena López, Project Manager of Madrid, took the floor and revealed the multiple possibilities and opportunities offered by the capital's renovated showroom, promising a unique experience for all attendees.
To conclude, attendees were invited to visit the four spaces at Casa Decor where SapienStone was the protagonist. From the innovative "In/Out Kitchen" by Dosde to the exquisite "Year-round Exterior Elegance" by Raquel Chamorro, and the inspiration from Alice in Wonderland in "Alice" by Vonna, or the Hawaiian-style "Lanai Restaurant & Lifestyle" by Adriana Nicolau.
After the presentation, guests enjoyed an exclusive Negroni Tasting, a sensory experience designed to reflect the essence of the event. Guided by the expert bartender from Rosewood Villa Magna, attendees embarked on a discovery journey, exploring different variations of this classic Italian cocktail. Each sip represented a new horizon, a new dimension of flavor and pleasure, in line with the continuous search for the essence of Iris Ceramica Group.
The Iris Ceramica Group event at Casa Decor was a resounding success, with massive participation and a great reception from the attendees.
