Sapienstone strengthens its presence during the Bologna fair with major new features:
New “Dress Code” space: the Castellarano showroom is renewed with an area dedicated to the Dress Code collection, designed by Jaime Beriestain, where visitors will be able to discover his creative vision applied to different products, formats, and textures in a surprising living environment.
Presentation of “Mater”: on the lower floor of the showroom, Sapienstone inaugurates a new exhibition space that celebrates ceramic raw material in its purest state. Conceived as a gallery, the large-format surfaces (160x320 cm) are displayed on easels, showcasing the richness of the catalogue in its original form and linking the proposal to the world of haute couture.
Iris Ceramica Group to present the concept “The Magical Journey” at Cersaie 2025
Bologna, 22–26 September 2025 – Hall 26 Stand A188-B189
Iris Ceramica Group, world leader in Italian luxury ceramics, will present at the next edition of Cersaie the concept “The Magical Journey – Revealing our Alchemical Soul”, an immersive journey that highlights the cultural and transformative dimension of ceramics.
The Group’s stand becomes a narrative space where an alchemical transformation within the material turns ceramics into “gold”, a metaphor that expresses its cultural approach and commitment to recognizing the noble and precious value of this eternal material in the Magnus Opus.
Technological innovation: Alchimia
After its debut at Milano Design Week, the Group presents at Cersaie its latest innovation: Alchimia.
This is an invisible technology that integrates ceramic surfaces with hidden screens and audiovisual systems, capable of appearing and disappearing with a simple gesture. An alchemical process that transforms surfaces into elements in constant metamorphosis, opening new dimensions of experience in architecture and interior design.
With these initiatives, Iris Ceramica Group and Sapienstone reaffirm their role as benchmarks in innovation, design, and ceramic culture, offering unique experiences that transcend the material to become a sensorial and alchemical journey.
