SapienStone expands further into Spain and the Iberian Peninsula in the new ICG showroom in Barcelona, which was inaugurated on October 5, 2022.
The flagship store of Iris Ceramica Group (an Italian company specializing in ceramic surfaces that comprises several brands, including SapienStone), was opened in collaboration with the Spanish division Matimex. It is a space offering cutting-edge and highly functional design solutions for a large community of designers, architects, and interior designers across Spain.
But where exactly is the new showroom located and how does it showcase SapienStone materials? Let’s find out more.
Located in Building “D Garden 662” on Avenida Diagonal 662, near the bustling Eixample district in Barcelona, the new showroom features SapienStone materials in different forms and for various applications: from kitchen countertops and worktops to porcelain stoneware tops for conference tables and office areas, including cladding for furniture, compartments and much more.
Although widely known for the SapienStone residential product lines, the brand’s showroom in Barcelona offers plenty of inspiration for many different sectors: corporate, retail, hospitality, restaurant and catering.
In fact, the aim of this new display of SapienStone materials is to highlight the versatility and overall performance of our entire range of surfaces, which are ideal for use as:
As for the available colors, the Barcelona showroom features the main SapienStone looks, such as the stunning white marble-effect stoneware tops Bianco Lasa and Calacatta, and the mesmerizing Alpi Chiaro Venato. The latest addition is the newly launched exclusive 4D Ceramics.
Being featured in the Barcelona showroom marks a crowning achievement, which is to bring SapienStone materials to many countries around the world.
The showroom located in the capital city of Catalonia reflects the positioning and expansion strategy that SapienStone – a brand of Iris Ceramica Group – has been implementing over the last few years as part of the brand’s new European and international outlook.
After Milan, Madrid, London, New York, Berlin, and Dubai, SapienStone takes over another city that is renowned as a fashion and design hotspot, in a multifunctional, highly customized environment intended for professionals, offering solutions in which ceramic tops stand out for their versatility and ability to meet all design needs.
Therefore, the Barcelona showroom is a space where porcelain stoneware goes beyond conventional two-dimensional use, expanding creative possibilities exponentially for kitchen furniture and furnishings.
In this way, ceramics blends into the room, creating volumes: surfaces become shelves, counters, peninsulas, conference table tops, furnishing accessories or more comprehensive elements, such as kitchens and wall units.
This is just to give you an idea of the many options that our materials have to offer.
Would you like to learn more about all the benefits of SapienStone for your projects?
Contact us to find out more
