The kitchen is the liveliest room in the home, a place where people get together to cook, dine, and share stories and emotions. In all this, the SapienStone countertop plays a central role, as the perfect ally for even the most demanding chefs thanks to its technical properties of resistance, hygiene and easy cleaning, and as an attraction for guests with its unmatched beauty.
The campaign is expressed through two visual styles featuring photographs of different types, designed for the online and offline press and for social networks.
The photos published in the press are taken from above, offering a complete view of the whole countertop. The frames feature a family, captured in motion to underline the dynamic, social nature of the kitchen. Photos taken from above illustrate a variety of different actions performed around the kitchen countertop, in the sink, on the hob and on the worktop.
These visuals are already appearing on the pages of the best-known design publications in Italy, Spain and Germany.
For social channels, on the other hand, the focus is on people’s individual movements, underlining the acts performed in the kitchen and the practicality of the SapienStone countertop.
In this case, the scenes portray a number of different characters: a family laughing in the kitchen, a mother making dessert, a child playing and reading, a couple eating breakfast, an architect at work, a businesswoman going over her schedule in her datebook, a single man relaxing after a day at work.
These visuals will appear on SapienStone’s Facebook and Instagram channels over the course of the year.